Our Story

From Japan
to New Zealand

About Adashiko

Adashiko was created in 2013 by Japanese cosmetics developer Yuko Arquette. After working as a product developer for Japan’s leading cosmetics company, Kanebo Corporation, for twelve years, Yuko saw a gap in the market for a high-quality ingestible product to maintain and restore the skin and body from the inside out. She started working closely with a leading Japanese pharmaceutical company to develop her products, and Adashiko was born.

Japan and Asia are leading the collagen trend globally, and the world is on the cusp of a new wave of collagen-based supplementation. Today, Adashiko is owned and run by Hawke’s Bay-based entrepreneur and health enthusiast Luci Firth. Adashiko continues to be produced in Japan to the highest international standards, with solid Biotechnology and Cosmeceutical research and development behind each product.

Adashiko is proud to be at the forefront of the collagen movement in New Zealand.

“For me, Adashiko isn’t just a business, it’s a huge passion of mine. I love hearing and seeing results from Adashiko customers – the response has been amazing, and I’m so thrilled that we’re able to deliver this next generation supplement to New Zealanders. We’ve had ground breaking results in people with arthritis and joint issues. Knowing that we’re helping people live their best lives pain free is such a rewarding feeling.”

Luci Firth, Adashiko Owner & Health Enthusiast